Unlike getting viral on social media, search engines can’t be pleased overnight.
But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources.
Search traffic is stable, scalable and free.
Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery.
Google probably didn’t lose its mojo. Neither will it lose its monopolistic market share, any time soon.
But, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. This is especially true, given that they get a higher conversion rate.
Sourced through Scoop.it from: neilpatel.com