Although not a new concept, Social PR is still widely unused by hospitality professionals. This is largely because of the multifaceted nature of social media. To be successful, Social PR needs to tie well in social networks, and their number is overwhelming.
Outsourcing Social PR to a PR company already familiar with the online universe is the most sensible solution, but many hoteliers prefer to deal “in house” with marketing and public relations efforts, hiring a person to actively monitor reviews,
Sourced through Scoop.it from: www.traveldailynews.com