Relevant, personalized content is among today’s digital marketers’ most effective tools to drive quality leads into the funnel. Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read?
What are they searching for online? What types of content will engage them? With the help of the right tools, you’ll be creating and launching new campaigns in no time.
Here are a few factors digital marketers should keep in mind when launching campaigns to attract new leads into the funnel.
Getting Started: Writing New Content